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Issues in Media | Riding the Waves of Culture | Beyond Culture | International Media Studies | Global Communication | Globalization and Culture | The New Media Monopoly | International Communication | Interpersonal Conflict
James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated. Drawing on the best contemporary social and cultural theory, the noted scholar offers a balanced, bold, and comprehensive analysis of current developments worldwide. In his familiar, reader-friendly style, Lull brings to life a wide range of examples, from hip-hop hybrids of New Zealand's Maori youth and the divergent meanings of race and culture in the United States and Brazil, to ethnic malls in California and the global impact of McDonald's and Microsoft. Complex theoretical ideas are explained in a clear and engaging way that challenges traditional understandings.
By connecting major streams of theory to the latest trends in the global cultural mix, the new edition of Media, Communication, Culture provides a fresh and unsurpassed introduction to media, communication, and cultural studies.
About: James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated.
About: This critical introduction to media and culture reflects on the unique global environment in which we live.
About: A comprehensive analysis of developments in media and communication amidst the effects of postmodernism and globalization.
About: James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated.
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