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PR Today: The Authoritative Guide to Public Relations
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Bibliographic Detail
Publisher Palgrave Macmillan
Publication date December 15, 2011
Pages 347
Binding Paperback
Edition Pap/psc
Book category Adult Non-Fiction
ISBN-13 9780230240094
ISBN-10 0230240097
Dimensions 1 by 7 by 9.25 in.
Weight 1.40 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $49.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios.


Editions
Paperback
Book cover for 9780230240094 Book cover for 9781137495686
 
2 edition from Palgrave Macmillan (November 17, 2015)
9781137495686 | details & prices | 304 pages | 7.00 × 9.25 × 1.00 in. | 1.20 lbs | List price $51.99
The price comparison is for this edition
Pap/psc edition from Palgrave Macmillan (December 15, 2011)
9780230240094 | details & prices | 347 pages | 7.00 × 9.25 × 1.00 in. | 1.40 lbs | List price $49.00
About: A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role.

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