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Public Relations: A Values-driven Approach, Books a La Carte
By
David W. Guth and
Marsh
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Bibliographic Detail
Publisher
Prentice Hall
Publication date
July 28, 2016
Pages
576
Binding
Hardcover
Edition
6 lslf
Book category
Adult Non-Fiction
ISBN-13
9780205897766
ISBN-10
0205897762
Original list price
$101.33
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M: Advertising | M: Marketing | The Associated Press Stylebook 2017: and Briefing on Media Law (Associated Press Stylebook and Briefing on Media Law) | The Associated Press Stylebook and Briefing on Media Law 2015 | Contemporary Advertising and Integrated Marketing Communications | Inside Reporting | Watch Your Words
Summaries and Reviews
Amazon.com description: Product Description: For courses in Introduction to Public Relations
An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies
Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.
NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.
Public Relations: A Values-Driven Approach, Sixth Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.
An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies
Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.
NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.
Public Relations: A Values-Driven Approach, Sixth Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.
You can also purchase a loose-leaf print reference to complement Revel Public Relations: A Values-Driven Approach . This is optional.
Editions
Hardcover
The price comparison is for this edition
With David W. Guth |
6 lslf edition from Prentice Hall (July 28, 2016)
9780205897766 | details & prices | 576 pages | List price $101.33
About: For courses in Introduction to Public Relations An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success.
About: For courses in Introduction to Public Relations An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success.
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