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Think Public Relations 2013: Public Relations
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Bibliographic Detail
Publisher Prentice Hall
Publication date July 29, 2012
Pages 400
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780205857258
ISBN-10 0205857256
Dimensions 0.75 by 8.25 by 10.50 in.
Weight 1.80 lbs.
Original list price $105.20
Summaries and Reviews
Amazon.com description: Product Description: --

THINK Currency.  THINK Relevancy.  THINK Public Relations.

 

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format.  Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.

 

A better teaching and learning experience

This program will provide a better teaching and learning experience—for you and your students.  Here’s how:

  • Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics.
  • Engage Students—An appealing visual design and real-world applications engage students in the material.
  • Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.

 



Editions
Paperback
Book cover for 9780205857258
 
The price comparison is for this edition
2 edition from Prentice Hall (July 29, 2012); titled "Think Public Relations 2013: Public Relations"
9780205857258 | details & prices | 400 pages | 8.25 × 10.50 × 0.75 in. | 1.80 lbs | List price $105.20
About: -- THINK Currency.

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