2018 Associated Press Stylebook - AP Stylebook | The Associated Press Stylebook 2018: and Briefing on Media Law | Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) | The Law of Journalism and Mass Communication (Sixth Edition) | Communication Research | The Practical Pocket Guide to Account Planning | Corporate Reputation
THINK Currency. THINK Relevancy. THINK Public Relations.
The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.
A better teaching and learning experience
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics.
- Engage Students—An appealing visual design and real-world applications engage students in the material.
- Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
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