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Strategic Advertising Management
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Bibliographic Detail
Publisher
Oxford Univ Pr
Publication date
May 16, 2012
Pages
389
Binding
Paperback
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9780199605583
ISBN-10
0199605580
Dimensions
0.75 by 7.50 by 9.50 in.
Weight
2.10 lbs.
Published in
Great Britain
Original list price
$91.95
Other format details
university press
Amazon.com says people who bought this book also bought:
Organization Theory | Ethics in Public Relations | Controversies in Contemporary Advertising | The Art of Client Service | Theorizing Crisis Communication | Social Media Communication | The Global Public Relations Handbook | HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) | Marketing 3.0
Organization Theory | Ethics in Public Relations | Controversies in Contemporary Advertising | The Art of Client Service | Theorizing Crisis Communication | Social Media Communication | The Global Public Relations Handbook | HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) | Marketing 3.0
Summaries and Reviews
Amazon.com description: Product Description: Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy and Richard Rosenbaum-Elliott present an overview of "how advertising works," discuss what is required from a manager in order to develop an effective communication plan, and equip students with the skills necessary for successfully applying strategy to various processes in advertising. A Companion Website includes resources for students and instructors.
Editions
Paperback
The price comparison is for this edition
With Larry Percy |
4th edition from Oxford Univ Pr (May 16, 2012)
9780199605583 | details & prices | 389 pages | 7.50 × 9.50 × 0.75 in. | 2.10 lbs | List price $91.95
About: Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework.
About: Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework.
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