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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons From Microsoft, Apple, Intel, Google, Toyota, and More)
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Bibliographic Detail
Publisher Oxford Univ Pr
Publication date September 25, 2010
Pages 367
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780199218967
ISBN-10 019921896X
Dimensions 0.75 by 6 by 9 in.
Weight 1.60 lbs.
Published in Great Britain
Original list price $30.95
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description: As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive--and thrive?"

To provide answers to these important and urgent questions, MIT Sloan School of Management Professor Michael Cusumano draws on nearly 30 years of research into the practices of global corporations that have been acknowledged leaders and benchmark setters--including Apple, Intel, Google, Microsoft, Toyota, Sony, Panasonic, and others in a range of high-technology, services, and manufacturing industries. These companies have also encountered major challenges in their businesses or disruptions to their core technologies.

If we look deeply enough, he contends, we can see the ideas that underpin the management practices that make for great companies, and drive their strategic evolution and innovation capabilities.

From his deep knowledge of these organizations, Cusumano distills six enduring principles that he believes have been--in various combinations--crucial to their strategy, innovation management practices, and ability to deal with change and uncertainty.

The first two principles--platforms (not just products), and services (especially for product firms)--are relatively new and broader ways of thinking about strategy and business models, based on Cusumano's latest research. The other four--capabilities (not just strategy or positioning), the "pull" concept (not just push), economies of scope (not just scale), and flexibility (not just efficiency)--all contribute to agility, which is a mix of flexibility and speed. Many practices associated with these ideas, such as dynamic capabilities, just-in-time production, iterative or prototype-driven product development, flexible design and manufacturing, modular architectures, and component reuse, are now commonly regarded as standard best practices.

These six enduring principles are essential in a new world dominated by platforms and technology-enabled services.


Editions
Hardcover
Book cover for 9780199218967
 
The price comparison is for this edition
from Oxford Univ Pr (September 25, 2010)
9780199218967 | details & prices | 367 pages | 6.00 × 9.00 × 0.75 in. | 1.60 lbs | List price $30.95
About: As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive--and thrive?
Paperback
Book cover for 9780195068047 Book cover for 9780199657780
 
Reprint edition from Oxford Univ Pr (September 8, 2012); titled "Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)"
9780199657780 | details & prices | 367 pages | 6.00 × 9.25 × 1.00 in. | 1.35 lbs | List price $25.95
About: As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive--and thrive?
With William R. Keylor | from Oxford Univ Pr (March 26, 1992); titled "The Twentieth-Century World: An International History"
9780195068047 | details & prices | 6.00 × 9.25 × 1.00 in. | 1.65 lbs | List price $21.00
This edition also contains The Twentieth-Century World: An International History

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