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This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing—in sales forces, retailing, advertising, research, or any other areas.
This edition also contains Digital Histology: An Interactive Cd Atlas With Review Text, Digital Histology: An Interactive Cd Atlas With Review Text
About: This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way.
This edition also contains 21 down la conexion 2/ 21 Down the Connection 2
About: How do we get you moving?
This edition also contains Calling for Justice Throughout the World: Catholic Women Theologians on the HIV/AIDS Pandemic
About: This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way.
About: How do we get you moving?
This edition also contains Evaluating Clinical Research: All That Glitters Is Not Gold
About: This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way.
About: How do we get you moving?
This edition also contains Digital Histology: An Interactive Cd Atlas With Review Text, Marketing: An Introduction
About: This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way.
About: Praise for the First Edition: "An excellent resource to review fundamental concepts that craft our understanding of the human body.
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