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Jump down to see edition details for Marketing: An Introduction: Hardcover | Paperback
Jump down to see edition details for Digital Histology: An Interactive Cd Atlas With Review Text: Hardcover | Paperback | Miscellaneous
Bibliographic Detail
Publisher Prentice Hall
Publication date June 1, 1999
Binding Hardcover
Edition 4th
Book category Adult Non-Fiction
ISBN-13 9780139144257
ISBN-10 0139144250
Dimensions 2 by 8.50 by 10.75 in.
Weight 4.15 lbs.
Availability§ Out of Print
Original list price $74.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:

This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing—in sales forces, retailing, advertising, research, or any other areas.



Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Editions for the work Marketing: An Introduction
Hardcover
Book cover for 9780132527101 Book cover for 9780135545935 Book cover for 9780135564080
 
The price comparison is for this edition
With John W. Bigbee, Ph. D., Alice S. Pakurar, Ph. D., Philip Kotler | 4th edition from Prentice Hall (June 1, 1999)
9780139144257 | details & prices | 8.50 × 10.75 × 2.00 in. | 4.15 lbs | List price $74.00
This edition also contains Digital Histology: An Interactive Cd Atlas With Review Text, Digital Histology: An Interactive Cd Atlas With Review Text
About: This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way.
With Philip Kotler | 4 sub edition from Prentice Hall (September 1, 1996)
9780132527101 | details & prices | 130 pages | 8.50 × 10.50 × 1.25 in. | 3.35 lbs | List price $74.00
With Palmiotti, Philip Kotler | 3rd edition from Prentice Hall (January 1, 1993)
9780135545935 | details & prices | 9.00 × 11.25 × 1.25 in. | 3.50 lbs | List price $64.85
This edition also contains 21 down la conexion 2/ 21 Down the Connection 2
About: How do we get you moving?
With Mary M. Doyle Roche (other contributor), Mary Jo Iozzio (other contributor), Elsie M. Miranda (other contributor), Philip Kotler | 2nd edition from Prentice Hall (January 1, 1990)
Paperback
Book cover for 9780130127716 Book cover for 9780130351333 Book cover for 9780131424104 Book cover for 9780131865914 Book cover for 9780136021131 Book cover for 9780536866967
 
With Philip Kotler | 9 edition from Prentice Hall (February 15, 2008)
9780136021131 | details & prices | 502 pages | 8.50 × 10.75 × 1.00 in. | 2.92 lbs | List price $190.83
With Phil Kotler | 7 edition from Academic Internet Pub Inc (October 31, 2006)
9781428810723 | details & prices | 383 pages | 8.00 × 10.50 × 1.00 in. | 2.00 lbs | List price $35.95
With Phil Kotler | 8 edition from Academic Internet Pub Inc (October 31, 2006)
9781428813038 | details & prices | 361 pages | 8.25 × 10.50 × 0.75 in. | 1.85 lbs | List price $34.95
With Philip Kotler | 8 edition from Prentice Hall (February 28, 2006)
9780131865914 | details & prices | 122 pages | 8.50 × 10.75 × 0.75 in. | 2.90 lbs | List price $153.33
With Philip Kotler | 7 sub edition from Prentice Hall (February 18, 2004)
9780131424104 | details & prices | 8.25 × 10.50 × 1.00 in. | 3.20 lbs | List price $160.00
With Philip Kotler | 7 pck edition from Prentice Hall (February 1, 2004); titled "Marketing an introduction"
9780536866967 | details & prices | 8.50 × 11.00 × 1.00 in. | 3.38 lbs | List price $153.33
About: This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way.
With Philip Kotler | 6 pap/cdr edition from Prentice Hall (March 1, 2002)
9780130351333 | details & prices | 8.25 × 10.00 × 1.00 in. | 2.85 lbs | List price $101.00
5 pck edition from Prentice Hall (June 1, 2001)
9780130347749 | details & prices | 8.25 × 10.25 × 1.25 in. | 3.05 lbs | List price $84.00
About: How do we get you moving?
With Philip Kotler, Curt D. Furberg, Bengt D. Furberg | 5th edition from Prentice Hall (January 1, 2000)
9780130177469 | details & prices | 8.00 × 10.25 × 1.75 in. | 3.50 lbs | List price $74.67
This edition also contains Evaluating Clinical Research: All That Glitters Is Not Gold
About: This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way.
5 pck edition from Prentice Hall (October 1, 1999)
9780130187567 | details & prices | 8.50 × 9.75 × 1.25 in. | 3.25 lbs | List price $80.00
About: How do we get you moving?
With Philip Kotler | 5 sub edition from Prentice Hall (July 1, 1999)
9780130127716 | details & prices | 8.25 × 10.00 × 1.00 in. | 2.75 lbs | List price $84.00
Hardcover
The price comparison is for this edition
With Gary Armstrong, Philip Kotler | 4th edition from Prentice Hall (June 1, 1999); titled "Marketing: An Introduction"
9780139144257 | details & prices | 8.50 × 10.75 × 2.00 in. | 4.15 lbs | List price $74.00
This edition also contains Digital Histology: An Interactive Cd Atlas With Review Text, Marketing: An Introduction
About: This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way.
Paperback
Book cover for 9780470475393 Book cover for 9780471649823
 
2 pap/cdr edition from Blackwell Pub (August 10, 2009)
9780470475393 | details & prices | 248 pages | 7.00 × 10.00 × 0.50 in. | 1.05 lbs | List price $106.95
About: Praise for the First Edition: "An excellent resource to review fundamental concepts that craft our understanding of the human body.
Pap/cdr edition from Wiley-Liss (April 13, 2004)
9780471649823 | details & prices | 226 pages | 6.25 × 9.00 × 0.75 in. | 0.95 lbs | List price $79.50
Miscellaneous
Onl edition from John Wiley & Sons Inc (February 7, 2005)
9780471728559 | details & prices | List price $79.50

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