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Electronic Commerce 2010: A Managerial Perspective
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Bibliographic Detail
Publisher Prentice Hall
Publication date October 15, 2009
Pages 737
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780136100362
ISBN-10 0136100368
Dimensions 1.25 by 8.75 by 11 in.
Weight 4 lbs.
Availability§ Out of Print
Original list price $217.60
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all in the social-computing business environment. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; Innovative EC Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce; Mobile Computing and Commerce and Pervasive Computing; The Web 2.0 Environment and Social Networks; E-Commerce Fraud and Security; Electronic Commerce Payment Systems; Fulfilling E-Commerce Orders and Other EC Support Services; E-Commerce Strategy and Global EC; Economics and Justificat

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Hardcover
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from Prentice Hall (October 15, 2009)
9780136100362 | details & prices | 737 pages | 8.75 × 11.00 × 1.25 in. | 4.05 lbs | List price $217.60
About: Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all in the social-computing business environment.

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