Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; International Political Economy; Ethics and Corporate Social Responsibility
Today’s businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.
About: This book provides a new approach to management and strategy in the business environment by addressing the issues that arise when a firm is embedded in the nonmarket environment, or the legal, political, and social context in which the firm is embedded.
This edition also contains Azul, Ai Yori Aoshi 5 / Blue Ai Yori Anoshi 5
About: Focusing on the intersection of market and non-market environments as an integrative framework, this major new text provides a managerial perspective on the important field of business and its environment, covering political, legal, and regulatory dimensions as well as increasingly important international and ethical issues.
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