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Basic Marketing Research: A Decision Making Approach Without Spss
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Bibliographic Detail
Publisher
Prentice Hall
Publication date
September 1, 2008
Binding
Hardcover
Edition
3
Book category
Adult Non-Fiction
ISBN-13
9780136066750
ISBN-10
0136066755
Availability§
Publication Cancelled
Original list price
$157.33
§As reported by publisher
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Summaries and Reviews
Amazon.com description: Product Description: For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Editions
Hardcover
The price comparison is for this edition
3 edition from Prentice Hall (September 1, 2008)
9780136066750 | details & prices | List price $157.33
About: For undergraduate-level courses in Marketing Research.
About: For undergraduate-level courses in Marketing Research.
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