Jump down to see edition details for Consumer Behavior: Buying, Having, and Being: Hardcover | Paperback
Jump down to see edition details for Consumer Behavior: Buying, Having, and Being: Hardcover
This edition also contains The Three Ecologies
About: Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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