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Principles of Marketing
By Philip Kotler and Gary Armstrong
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Bibliographic Detail
Publisher Prentice Hall
Publication date January 9, 2015
Pages 708
Binding Hardcover
Edition 16
Book category Adult Non-Fiction
ISBN-13 9780133795028
ISBN-10 0133795020
Dimensions 1.25 by 9.50 by 12 in.
Weight 3.55 lbs.
Original list price $284.60
Subjects
BUSINESS & ECONOMICS / Marketing / General
Business/Economics
Marketing.
Summaries and Reviews
Editions
Hardcover
Book cover for 9780132167123 Book cover for 9780133084047 Book cover for 9780133255416 Book cover for 9780133795028 Book cover for 9780133879315 Book cover for 9780136079415
 
The price comparison is for this edition
With Philip Kotler | 16 edition from Prentice Hall (January 9, 2015)
9780133795028 | details & prices | 708 pages | 9.50 × 12.00 × 1.25 in. | 3.55 lbs | List price $284.60
With Philip Kotler | 15 pck har edition from Prentice Hall (June 12, 2014)
9780133879315 | details & prices | 695 pages | 8.75 × 11.00 × 1.25 in. | 3.70 lbs | List price $289.60
About: Readers interested in an overview of marketing strategies and techniques.
With Philip Kotler | 15 pck har edition from Prentice Hall (March 8, 2013)
9780133255416 | details & prices | 695 pages | 8.50 × 10.75 × 1.25 in. | 3.45 lbs | List price $288.27
With Philip Kotler | 15 edition from Prentice Hall (January 9, 2013)
9780133084047 | details & prices | 695 pages | 8.50 × 10.75 × 1.25 in. | 3.45 lbs | List price $281.60
With Philip Kotler | 14 edition from Prentice Hall (January 27, 2011)
9780132167123 | details & prices | 613 pages | 8.50 × 11.00 × 1.00 in. | 3.40 lbs | List price $257.20
With Philip Kotler | 13 edition from Prentice Hall (January 1, 2009)
9780136079415 | details & prices | 613 pages | 8.75 × 11.00 × 1.25 in. | 3.60 lbs | List price $217.33
With Philip Kotler | 11 edition from Prentice Hall (February 1, 2005)
9789990142518 | details & prices | List price $0.02
With Philip Kotler | 10th edition from Prentice Hall (September 1, 2003)
9789990105223 | details & prices | 8.50 × 10.75 × 1.25 in. | 4.25 lbs | List price $0.02
Paperback
Book cover for 9780132167192 Book cover for 9780132167208 Book cover for 9780133451139 Book cover for 9780133878349 Book cover for 9780133973303 Book cover for 9780138003890
 
With Philip Kotler | 16 pck unb edition from Prentice Hall (January 19, 2015); titled "Principles of Marketing: Value Edition"
9780133973303 | details & prices | 708 pages | 10.75 × 10.75 × 1.00 in. | 3.10 lbs | List price $201.53
With Philip Kotler | 15 pck unb edition from Prentice Hall (May 11, 2014); titled "Principles of Marketing: Student Value Edition"
9780133878349 | details & prices | 695 pages | 8.25 × 11.00 × 1.25 in. | 3.02 lbs | List price $199.53
About: Principles of Marketing, Student Value Edition Plus 2014 MyMarketLab with Pearson eText -- Access Card Package (15th Edition) New in original packaging
With Philip Kotler | 15 pck pap edition from Prentice Hall (April 16, 2013); titled "Principles of Marketing: Student Value Edition"
9780133451139 | details & prices | 695 pages | 8.50 × 11.00 × 1.00 in. | 2.82 lbs | List price $173.87
About: Readers interested in an overview of marketing strategies and techniques.
With Myles A. Hassell, Philip Kotler | 14 stg edition from Prentice Hall (August 27, 2011)
9780132167208 | details & prices | 250 pages | 9.00 × 11.00 × 0.75 in. | 1.14 lbs | List price $56.60
About: Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives.
With Philip Kotler | 14 unbnd s edition from Prentice Hall (January 28, 2011)
9780132167192 | details & prices | 613 pages | 8.25 × 10.50 × 1.00 in. | 2.85 lbs | List price $167.20
About: Brand New, ship from CA within 24hrs, International edition.
With Philip Kotler | Csm stu edition from Academic Internet Pub Inc (October 31, 2009)
9781428830592 | details & prices | 176 pages | 8.00 × 10.75 × 0.50 in. | 0.95 lbs | List price $30.95
With Philip Kotler | 13 pck unb edition from Prentice Hall (December 31, 2008); titled "Principles of Marketing: Student Value Edition"
9780138003890 | details & prices | 613 pages | 8.25 × 10.50 × 1.00 in. | 3.50 lbs | List price $152.27
About: This package contains the following components:   0136084206 / 9780136084204 Principles of Marketing, Student Value Edition 013609886X / 9780136098867 MyMarketingLab with Pearson eText -- Access Card -- for Principles of Marketing    

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