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Hospitality Sales and Marketing: Final Examination Answer Sheet Included
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Bibliographic Detail
Publisher Pearson College Div
Publication date May 30, 2012
Pages 596
Binding Paperback
Edition 5 pck
Book category Adult Non-Fiction
ISBN-13 9780133076936
ISBN-10 0133076938
Dimensions 1.25 by 6.75 by 8.75 in.
Weight 2.10 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $100.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:

In today’s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing students with a customer focused perspective.

 

This edition includes profiles of key industry innovators, corporate spotlights of hotel and restaurant companies, and Internet exercises. Examples of forms, checklists, charts, and other items used by practicing hospitality sales and marketing professionals provide students with resources they can use in their careers. In addition, the Internet’s increasing role in sales and marketing is explored in new sections on social media and social networks, using the Internet to build brand awareness, and sales and marketing in the Web 2.0 world.

 

Readers will gain:

  • A thorough introduction to hospitality sales and marketing
  • Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions
  • Insider information from industry professionals sharing their perspectives on current issues
  • An understanding of the role the Internet plays in today's hospitality marketing efforts


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Paperback
Book cover for 9780133076936
 
The price comparison is for this edition
5 pck edition from Pearson College Div (May 30, 2012)
9780133076936 | details & prices | 596 pages | 6.75 × 8.75 × 1.25 in. | 2.10 lbs | List price $100.00
About: In today’s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing.

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