As CEO of Rogen International, Neil Flett offers hundreds of proven pitching and presentation tips, plus practical advice for each part of the pitch process, from taking the brief to signing the contracts.
Experience gained in pitches ranging from $100,000 advertising accounts to the Pitch of the Century - the $10-billion-dollar Sydney 2000 Olympic win for Sydney, Australia - is offered in an easy-to-follow, common sense style.
This book is essential reading for anybody involved in selling and pitching for large accounts. The hundreds of ideas and handy tips can be applied to pitch after pitch.
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