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Integrated Advertising, Promotion, and Marketing Communications
By
Donald Baack and
Kenneth E. Clow
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Bibliographic Detail
Publisher
Prentice Hall
Publication date
December 27, 2010
Pages
445
Binding
Paperback
Edition
5th
Book category
Adult Non-Fiction
ISBN-13
9780132538961
ISBN-10
0132538962
Dimensions
0.50 by 8.50 by 11 in.
Weight
1.90 lbs.
Availability§
Out of Print
Original list price
$210.00
Subjects
§As reported by publisher
Amazon.com says people who bought this book also bought:
Framework For Marketing Management | The 2016 Associated Press Stylebook and Briefing on Media Law | Public Relations Cases | Public Relations | Strategic Writing | Consumer Behavior | Customer Service
Framework For Marketing Management | The 2016 Associated Press Stylebook and Briefing on Media Law | Public Relations Cases | Public Relations | Strategic Writing | Consumer Behavior | Customer Service
Summaries and Reviews
Editions
Paperback
The price comparison is for this edition
5th edition from Prentice Hall (December 27, 2010); titled "Integrated Advertising, Promotion, and Marketing Communications"
9780132538961 | details & prices | 445 pages | 8.50 × 11.00 × 0.50 in. | 1.90 lbs | List price $210.00
4th edition from Prentice Hall (December 28, 2008); titled "Integrated Advertising, Promotion, and Marketing Communications"
9780136079422 | details & prices | 454 pages | 8.00 × 10.50 × 0.75 in. | 2.14 lbs | List price $166.67
from Academic Internet Pub Inc (October 30, 2006); titled "Integrated Advertising, Promotion, and Marketing Communications"
9781428807594 | details & prices | 272 pages | List price $32.95
3 edition from Prentice Hall (May 30, 2006); titled "Integrated Advertising, Promotion, And Marketing Communications"
9780131866225 | details & prices | 515 pages | 8.75 × 11.00 × 0.75 in. | 2.40 lbs | List price $158.67
2nd bk&cdr edition from Prentice Hall (May 1, 2003)
9780131405462 | details & prices | 704 pages | 8.25 × 10.50 × 0.75 in. | 2.50 lbs | List price $113.33
2 pap/cdr edition from Prentice Hall (May 1, 2003)
9780131060524 | details & prices | 8.50 × 11.00 × 0.75 in. | 2.60 lbs | List price $113.33
About: This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
About: This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
2 edition from Prentice Hall (May 1, 2003)
9789990123364 | details & prices | List price $0.02
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