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Advertising: Principles & Practice
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Bibliographic Detail
Publisher Prentice Hall
Publication date February 1, 2008
Pages 640
Binding Hardcover
Edition 8
Book category Adult Non-Fiction
ISBN-13 9780132224154
ISBN-10 0132224151
Dimensions 1.25 by 9.25 by 11.25 in.
Weight 3.60 lbs.
Availability§ Out of Print
Original list price $220.00
§As reported by publisher
Summaries and Reviews description: Product Description:

Moriarty teaches students about effective marketing.

The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.

For advertising professionals and business students concentrating in marketing or advertising.

Book cover for 9780132224154
The price comparison is for this edition
8 edition from Prentice Hall (February 1, 2008)
9780132224154 | details & prices | 640 pages | 9.25 × 11.25 × 1.25 in. | 3.60 lbs | List price $220.00
About: Moriarty teaches students about effective marketing.

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