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Basic Marketing Research: Using Microsoft Excel Data Analysis
By
Alvin C. Burns and
Ronald F. Bush
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Bibliographic Detail
Publisher
Prentice Hall
Publication date
December 1, 2007
Pages
510
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780132059589
ISBN-10
0132059584
Dimensions
0.75 by 8 by 9.75 in.
Weight
2.10 lbs.
Availability§
Out of Print
Original list price
$164.33
§As reported by publisher
Summaries and Reviews
Editions
Paperback
3 edition from Prentice Hall (January 4, 2011)
9780135078228 | details & prices | 391 pages | 8.00 × 9.75 × 0.50 in. | 1.45 lbs | List price $237.40
About: A concise presentation of marketing research fundamentals.
About: A concise presentation of marketing research fundamentals.
The price comparison is for this edition
2 edition from Prentice Hall (December 1, 2007)
9780132059589 | details & prices | 510 pages | 8.00 × 9.75 × 0.75 in. | 2.10 lbs | List price $164.33
from Prentice Hall (January 1, 2005)
9780131452268 | details & prices | List price $105.00
Pap/cdr edition from Prentice Hall (July 15, 2004); titled "Basic Marketing Research Using Microsoft Excel Data Analysis"
9780131519510 | details & prices | 506 pages | 7.75 × 9.75 × 0.75 in. | 2.20 lbs | List price $136.00
About: This book is targeted for those who need to learn the marketing research process and basic data analysis techniques.
About: This book is targeted for those who need to learn the marketing research process and basic data analysis techniques.
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