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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Bibliographic Detail
Publisher Prentice Hall
Publication date June 1, 2007
Pages 692
Binding Hardcover
Edition 3
Book category Adult Non-Fiction
ISBN-13 9780131888593
ISBN-10 0131888595
Dimensions 1.25 by 8.25 by 10 in.
Weight 3.25 lbs.
Original list price $223.20
Summaries and Reviews
Editions
Hardcover
Book cover for 9780130411501 Book cover for 9780131201156 Book cover for 9780131216112 Book cover for 9780131888593
 
The price comparison is for this edition
3 edition from Prentice Hall (June 1, 2007)
9780131888593 | details & prices | 692 pages | 8.25 × 10.00 × 1.25 in. | 3.25 lbs | List price $223.20
2 pck edition from Prentice Hall (May 1, 2003)
9780131216112 | details & prices | 7.00 × 9.00 × 1.75 in. | 4.05 lbs | List price $168.73
2 edition from Prentice Hall (September 1, 2002)
9780130411501 | details & prices | 788 pages | 7.50 × 9.75 × 1.50 in. | 2.94 lbs | List price $155.40
from Prentice Hall (January 1, 1998)
9780131201156 | details & prices | 635 pages | 7.25 × 9.75 × 1.25 in. | 2.80 lbs | List price $84.00

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