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Basic Marketing Research: A Decision-Making Approach
By
Naresh K. Malhotra and
Mark Peterson
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Bibliographic Detail
Publisher
Prentice Hall
Publication date
March 28, 2005
Pages
631
Binding
Hardcover
Edition
2 har/cdr
Book category
Adult Non-Fiction
ISBN-13
9780131548657
ISBN-10
0131548654
Dimensions
1 by 8.50 by 10.75 in.
Weight
3.60 lbs.
Availability§
Out of Print
Original list price
$180.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSSA (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
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