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Bibliographic Detail
Publisher
Prentice Hall
Publication date
September 1, 2000
Pages
280
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780130894908
ISBN-10
0130894907
Dimensions
0.50 by 7 by 9.25 in.
Weight
0.90 lbs.
Availability§
Out of Print
Original list price
$91.00
§As reported by publisher
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Written by two highly-respected authors who are specialists in the field, this book helps readers develop a broad, yet focused, understanding of marketing in Latin America by providing extensive cases with information that is not readily available outside of Latin America, together with extensive notes that help put the cases in context. Marketing in the Changing Latin American Environment. The Opening of the Latin American Markets. Product. Price. Channels of Distribution. Communications. Managing the Marketing Mix. For Marketing Managers contemplating doing business in Latin American markets.
Editions
Paperback
With Anna Solomon |
from Prentice Hall (April 1, 2001)
The price comparison is for this edition
from Prentice Hall (September 1, 2000)
9780130894908 | details & prices | 280 pages | 7.00 × 9.25 × 0.50 in. | 0.90 lbs | List price $91.00
About: Written by two highly-respected authors who are specialists in the field, this book helps readers develop a broad, yet focused, understanding of marketing in Latin America by providing extensive cases with information that is not readily available outside of Latin America, together with extensive notes that help put the cases in context.
About: Written by two highly-respected authors who are specialists in the field, this book helps readers develop a broad, yet focused, understanding of marketing in Latin America by providing extensive cases with information that is not readily available outside of Latin America, together with extensive notes that help put the cases in context.
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