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Improving the User Experience Through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line
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Bibliographic Detail
Publisher Morgan Kaufmann Pub
Publication date March 3, 2015
Pages 374
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780128006351
ISBN-10 0128006358
Dimensions 0.75 by 7.50 by 8.75 in.
Weight 1.80 lbs.
Original list price $49.95
Amazon.com says people who bought this book also bought:
Quantifying the User Experience | Designing With the Mind in Mind | Measuring the User Experience
Summaries and Reviews
Amazon.com description: Product Description:

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data-not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company-and yourself.

Key features include:

  • Practical advise on choosing the right data analysis technique for each project.
  • A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field.
  • Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS.
  • Clear and concise guidance on interpreting the data output.
  • Exercises to practice the techniques
  • Practical guidance on choosing the right data analysis technique for each project.
  • Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals.
  • A step-by-step methodology for applying each predictive technique, including detailed examples.
  • A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report.
  • Exercises to learn the techniques


Editions
Paperback
Book cover for 9780128006351
 
The price comparison is for this edition
from Morgan Kaufmann Pub (March 3, 2015)
9780128006351 | details & prices | 374 pages | 7.50 × 8.75 × 0.75 in. | 1.80 lbs | List price $49.95
About: Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data-not hunches.

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