Enterprise Content Strategy: A Project Guide | Content Everywhere: Strategy and Structure for Future-Ready Content | Content Strategy for the Web | Letting Go of the Words | Managing Enterprise Content | The Content Strategist's Toolkit | Everybody Writes
Because even if content strategy isn't your job, content's probably your problem--and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.
The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by taking in never-before-seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, social media consultants, and anyone who works with visual or verbal content. If communication matters for your company or client, put content strategy to work for you.
- Explore a content strategy framework and processes from both consultancies and in-house marketing departments
- Dig into case studies and interviews from brands in academia, apparel, network television, the non-profit sector, retail, and more
- Gather practical sales techniques and examples to sell content strategy--or to use content strategy to sell other services and larger projects
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