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It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects
By Tomer Sharon and Rolf Molich (foreword by)
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Bibliographic Detail
Publisher Morgan Kaufmann Pub
Publication date March 19, 2012
Pages 240
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780123851307
ISBN-10 0123851300
Dimensions 0.50 by 6 by 9 in.
Weight 1.44 lbs.
Original list price $39.95
Summaries and Reviews
Amazon.com description: Product Description: It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in.

This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations.
This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

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Paperback
Book cover for 9780123851307
 
The price comparison is for this edition
With Rolf Molich (other contributor) | from Morgan Kaufmann Pub (March 19, 2012)
9780123851307 | details & prices | 240 pages | 6.00 × 9.00 × 0.50 in. | 1.44 lbs | List price $39.95
About: It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in.

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