Amazon.com description: Product Description: The BBC has a special status. It is established by Royal Charter, it is independent and its principal source of funding is a universal license fee. We think that the current review of the BBC's Royal Charter, to which our report contributes, provides an opportunity to ensure that the BBC remains the keystone of British broadcasting, plays a central role in the wider creative industries in the United Kingdom and continues to be respected across the world. The 'Reithian Principles' - to inform, educate and entertain - should be reaffirmed as the mission statement of the BBC and, within the BBC itself, given greater prominence. As the starting point for a new accountability framework, the BBC should adopt Ofcom's four general Public Service Broadcasting purposes - informing our understanding of the world, stimulating knowledge and learning, reflecting UK cultural identity and representing diversity and alternative viewpoints.