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Basic Marketing: A Marketing Strategy Planning Approach
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Bibliographic Detail
Publisher Irwin Professional Pub
Publication date February 25, 2013
Pages 725
Binding Hardcover
Edition 19
Book category Adult Non-Fiction
ISBN-13 9780078028984
ISBN-10 0078028981
Dimensions 1 by 8.50 by 11 in.
Weight 1.25 lbs.
Original list price $325.90
Summaries and Reviews
Amazon.com description: Product Description: Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Editions
Hardcover
Book cover for 9780078028984
 
With Joseph Cannon, Perreault | 19 psc edition from McGraw-Hill (August 1, 2013)
9781259146343 | details & prices | List price $115.00
This edition also contains Basic Marketing
The price comparison is for this edition
With E. Jerome McCarthy, Ph. D., Joseph P. Cannon, Ph. D., William D. perreault, Jr., Ph. D. | 19 edition from Irwin Professional Pub (February 25, 2013); titled "Basic Marketing: A Marketing Strategy Planning Approach"
9780078028984 | details & prices | 725 pages | 8.50 × 11.00 × 1.00 in. | 1.25 lbs | List price $325.90
This edition also contains Basic Marketing
About: Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus.
Paperback
Book cover for 9780071281041 Book cover for 9780077473631 Book cover for 9780077512521
 
With E. Jerome McCarthy, Ph. D., Joseph P. Cannon, Ph. D., William D. perreault, Jr., Ph. D. | 19 unbnd edition from Irwin Professional Pub (February 25, 2013)
9780077512521 | details & prices | 725 pages | 8.50 × 11.00 × 1.25 in. | 3.35 lbs | List price $239.30
This edition also contains Basic Marketing
About: Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student.
With E. Jerome McCarthy, Ph. D., Joseph P. Cannon, Ph. D., William D. perreault, Jr., Ph. D. | 18 unbnd edition from Irwin Professional Pub (October 15, 2010); titled "Basic Marketing: A Marketing Strategy Planning Approach"
9780077473631 | details & prices | 746 pages | 8.00 × 10.50 × 1.00 in. | 3.65 lbs | List price $210.90
This edition also contains Basic Marketing
About: Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus.
from McGraw-Hill Education (November 1, 2008)
9780071281041 | details & prices | List price $80.75
About: "Basic Marketing 17e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus.

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