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Marketing: The Core
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Bibliographic Detail
Publisher Irwin Professional Pub
Publication date October 22, 2012
Pages 507
Binding Paperback
Edition 5th
Book category Adult Non-Fiction
ISBN-13 9780078028922
ISBN-10 0078028922
Dimensions 1 by 8.50 by 11 in.
Weight 2.46 lbs.
Original list price $195.65
Summaries and Reviews
Editions
Hardcover
Book cover for 9780071214780 Book cover for 9780077473624
 
With Steven Hartley, Roger Kerin | 4 lslf edition from Irwin Professional Pub (October 5, 2010)
9780077473624 | details & prices | 8.40 × 10.90 × 0.80 in. | List price $106.90
About: Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
from McGraw-Hill (September 1, 2003)
9780071214780 | details & prices | List price $22.01
About: MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package.
Paperback
Book cover for 9780071107723 Book cover for 9780073215747 Book cover for 9780073381060 Book cover for 9780077517205 Book cover for 9780078028922 Book cover for 9780078112065
 
The price comparison is for this edition
5th edition from Irwin Professional Pub (October 22, 2012)
9780078028922 | details & prices | 507 pages | 8.50 × 11.00 × 1.00 in. | 2.46 lbs | List price $195.65
5 unbnd edition from Irwin Professional Pub (October 18, 2012)
9780077517205 | details & prices | 507 pages | 8.25 × 11.25 × 0.75 in. | 2.40 lbs | List price $147.00
4th edition from Irwin Professional Pub (October 1, 2010)
9780078112065 | details & prices | 500 pages | 8.25 × 10.75 × 0.75 in. | 2.45 lbs | List price $166.90
About: Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
With Steven Hartley, Roger Kerin | 3 edition from Irwin Professional Pub (November 7, 2008)
9780073381060 | details & prices | 512 pages | 8.25 × 10.50 × 1.00 in. | 2.55 lbs | List price $155.50
from McGraw-Hill Education (April 1, 2006)
9780071107723 | details & prices | List price $59.20
This edition also contains Marketing: The Core
About: Covers the essentials of marketing.
2 pck edition from Irwin Professional Pub (March 3, 2006)
9780073215747 | details & prices | 425 pages | 8.25 × 10.50 × 1.00 in. | 3.00 lbs | List price $190.65
About: MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package.
from McGraw-Hill College (September 1, 2003)
9780072547030 | details & prices | 8.25 × 10.50 × 1.00 in. | 3.00 lbs | List price $163.30
Pck edition from Irwin Professional Pub (September 1, 2003)
9780072880373 | details & prices | 8.25 × 10.75 × 0.75 in. | 2.95 lbs | List price $127.80

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