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Marketing: Marketing
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Jump down to see edition details for M: Marketing: Hardcover | Paperback
Jump down to see edition details for M: Marketing: Hardcover | Paperback
Bibliographic Detail
Publisher Irwin Professional Pub
Publication date January 19, 2012
Pages 450
Binding Paperback
Edition 3 pap/crds
Book category Adult Non-Fiction
ISBN-13 9780078028854
ISBN-10 007802885X
Dimensions 1 by 9.25 by 11.25 in.
Weight 2.35 lbs.
Availability§ Out of Print
Original list price $89.15
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Editions for the work M: Marketing
Hardcover
Book cover for 9781259184703
 
4 psc edition from McGraw-Hill (April 1, 2014); titled "M Marketing"
9781259184703 | details & prices | List price $80.00
This edition also contains M: Marketing
3 psc edition from McGraw-Hill (June 20, 2013); titled "M Marketing"
9781259139475 | details & prices | List price $80.00
This edition also contains M: Marketing
About: SmartBook is the first and only adaptive reading experience.
Paperback
Book cover for 9780073404875 Book cover for 9780077399016 Book cover for 9780077861025 Book cover for 9780078028854
 
With Levy, Grewal | 4th edition from Irwin Professional Pub (February 20, 2014); titled "Marketing"
9780077861025 | details & prices | 497 pages | 9.00 × 10.75 × 0.75 in. | 2.00 lbs | List price $108.65
This edition also contains M: Marketing
About: Note: This book is standalone book and doesn't include access code.
The price comparison is for this edition
3 pap/crds edition from Irwin Professional Pub (January 19, 2012); titled "Marketing: Marketing"
9780078028854 | details & prices | 450 pages | 9.25 × 11.25 × 1.00 in. | 2.35 lbs | List price $89.15
This edition also contains M: Marketing
About: Adding Value to your Marketing Course.
2 csm pck edition from Irwin Professional Pub (June 4, 2010)
9780077399016 | details & prices | 422 pages | 9.00 × 11.50 × 0.50 in. | 2.60 lbs | List price $124.65
This edition also contains M: Marketing, M: Marketing
About: Marketing book with Access Card (unused).
from McGraw-Hill Education (February 1, 2010)
9780073404875 | details & prices | 432 pages | List price $67.40
This edition also contains M: Marketing
About: M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.
Editions for the work M: Marketing
Hardcover
Book cover for 9781259184703
 
With Dhruv Grewal | 4 psc edition from McGraw-Hill (April 1, 2014); titled "M Marketing"
9781259184703 | details & prices | List price $80.00
This edition also contains M: Marketing
With Dhruv Grewal | 3 psc edition from McGraw-Hill (June 20, 2013); titled "M Marketing"
9781259139475 | details & prices | List price $80.00
This edition also contains M: Marketing
About: SmartBook is the first and only adaptive reading experience.
Paperback
Book cover for 9780073404875 Book cover for 9780077399016 Book cover for 9780077861025 Book cover for 9780078028854
 
With Levy | 4th edition from Irwin Professional Pub (February 20, 2014); titled "Marketing"
9780077861025 | details & prices | 497 pages | 9.00 × 10.75 × 0.75 in. | 2.00 lbs | List price $108.65
This edition also contains M: Marketing
About: Note: This book is standalone book and doesn't include access code.
The price comparison is for this edition
With Dhruv Grewal | 3 pap/crds edition from Irwin Professional Pub (January 19, 2012); titled "Marketing: Marketing"
9780078028854 | details & prices | 450 pages | 9.25 × 11.25 × 1.00 in. | 2.35 lbs | List price $89.15
This edition also contains M: Marketing
About: Adding Value to your Marketing Course.
With Dhruv Grewal | 2 csm pck edition from Irwin Professional Pub (June 4, 2010)
9780077399016 | details & prices | 422 pages | 9.00 × 11.50 × 0.50 in. | 2.60 lbs | List price $124.65
This edition also contains M: Marketing, M: Marketing
About: Marketing book with Access Card (unused).
With Dhruv Grewal | from McGraw-Hill Education (February 1, 2010)
9780073404875 | details & prices | 432 pages | List price $67.40
This edition also contains M: Marketing
About: M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.

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