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Marketing Management
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Bibliographic Detail
Publisher Irwin Professional Pub
Publication date October 11, 2012
Pages 796
Binding Hardcover
Edition 11
Book category Adult Non-Fiction
ISBN-13 9780077861056
ISBN-10 0077861051
Dimensions 1.25 by 8 by 10.25 in.
Weight 3.55 lbs.
Original list price $311.70
Summaries and Reviews
Amazon.com description: Product Description: Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Editions
Hardcover
Book cover for 9780077861056
 
The price comparison is for this edition
With James H. Donnelly, Jr. | 11 edition from Irwin Professional Pub (October 11, 2012)
9780077861056 | details & prices | 796 pages | 8.00 × 10.25 × 1.25 in. | 3.55 lbs | List price $311.70
About: Marketing Management, 11e, is a text and casebook written by Peter and Donnelly.
Paperback
from Academic Internet Pub Inc (December 31, 2010)
9781428847514 | details & prices | 228 pages | List price $31.95

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