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Jump down to see edition details for Marketing: Hardcover | Paperback
Jump down to see edition details for Marketing: Hardcover | Paperback
Bibliographic Detail
Publisher Irwin Professional Pub
Publication date January 26, 2015
Pages 679
Binding Hardcover
Edition 5th
Book category Adult Non-Fiction
ISBN-13 9780077729028
ISBN-10 0077729021
Dimensions 1 by 8.50 by 10.75 in.
Weight 3.43 lbs.
Original list price $248.15
Summaries and Reviews
Amazon.com description: Product Description: NOTE: Access code is NOT INCLUDED

Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.

Grewal Levy's Marketing is available through McGraw-Hill Connect, a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:

 

SmartBook - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.

Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.

Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.

The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

 

Connect Marketing’s assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit! concept animations, video cases, case analyses, data analytics exercises, and more. Contact your learning technology representative for a matrix listing assignable assets by learning outcomes.

 

Complete system requirements to use Connect can be found here.




Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Editions for the work Marketing
Hardcover
Book cover for 9780073380957 Book cover for 9780077387877 Book cover for 9780077499846 Book cover for 9780077729028 Book cover for 9780077801953 Book cover for 9780078028830 Book cover for 9780078029004 Book cover for 9781259301742
 
5 psc edition from McGraw-Hill (February 6, 2015)
9781259301742 | details & prices | List price $115.00
This edition also contains Marketing
The price comparison is for this edition
With Levy, Grewal | 5th edition from Irwin Professional Pub (January 26, 2015)
9780077729028 | details & prices | 679 pages | 8.50 × 10.75 × 1.00 in. | 3.43 lbs | List price $248.15
This edition also contains Marketing
About: NOTE: Access code is NOT INCLUDEDGrewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value.
4 psc edition from McGraw-Hill (May 20, 2013)
9780078097676 | details & prices | List price $115.00
This edition also contains Marketing
4 pck har/ edition from Irwin Professional Pub (January 29, 2013)
9780077801953 | details & prices | 648 pages | 8.75 × 11.00 × 1.25 in. | 4.05 lbs | List price $285.10
About: Grewal/Levy was designed for today’s changing student population.
4th edition from Irwin Professional Pub (January 3, 2013)
9780078029004 | details & prices | 648 pages | 8.50 × 11.00 × 1.25 in. | 4.00 lbs | List price $260.95
This edition also contains Marketing
About: Grewal/Levy was designed for today’s changing student population.
3 pck har/ edition from Irwin Professional Pub (May 3, 2011)
9780077499846 | details & prices | 673 pages | 8.50 × 10.50 × 1.25 in. | 3.80 lbs | List price $250.65
About: Loose-leaf version!
3 edition from Irwin Professional Pub (January 4, 2011)
9780078028830 | details & prices | 673 pages | 9.00 × 11.50 × 1.25 in. | 3.75 lbs | List price $226.85
This edition also contains Marketing
About: Grewal/Levy was designed for today’s changing student population.
2 pck har/ edition from Irwin Professional Pub (July 16, 2009)
9780077387877 | details & prices | 683 pages | 9.00 × 11.25 × 1.25 in. | 3.65 lbs | List price $150.20
About: TEXTBOOK ONLY.
2 edition from Irwin Professional Pub (February 6, 2009)
9780073380957 | details & prices | 683 pages | 8.50 × 10.75 × 0.75 in. | 4.65 lbs | List price $195.65
About: It is clear that marketing has changed significantly in the past few decades.
Paperback
Book cover for 9780077240806 Book cover for 9780077386436 Book cover for 9780077451004 Book cover for 9780077561093 Book cover for 9781259304934
 
With Levy, Grewal | 5 unbnd edition from Irwin Professional Pub (January 22, 2015)
9781259304934 | details & prices | 679 pages | 8.25 × 10.50 × 0.75 in. | 2.85 lbs | List price $186.40
This edition also contains Marketing
About: Grewal/Levy Marketing was designed for today’s changing student population.
4 unbnd edition from Irwin Professional Pub (January 16, 2013)
9780077561093 | details & prices | 648 pages | 8.50 × 11.00 × 1.25 in. | 3.40 lbs | List price $239.30
This edition also contains Marketing
About: This full featured text is provided as an option to the price sensitive student.
3 unbnd edition from Irwin Professional Pub (January 7, 2011)
9780077451004 | details & prices | 673 pages | 8.25 × 10.50 × 1.00 in. | 3.10 lbs | List price $161.90
This edition also contains Marketing
About: Grewal/Levy was designed for today’s changing student population.
2 pap/psc edition from Irwin Professional Pub (January 4, 2010); titled "Marketing: Marketing"
9780077386436 | details & prices | 422 pages | 8.50 × 10.50 × 0.75 in. | 2.55 lbs | List price $83.80
About: M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.
2 unbnd edition from Irwin Professional Pub (July 9, 2009)
9780077342340 | details & prices | 683 pages | 8.50 × 10.75 × 1.00 in. | 3.25 lbs | List price $101.55
This edition also contains Marketing
Pap/psc edition from Irwin Professional Pub (January 7, 2008); titled "Marketing: Marketing W/Review Cards & Olc Access Card"
9780077240806 | details & prices | 335 pages | 8.75 × 10.75 × 0.75 in. | 2.20 lbs | List price $73.15
About: M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students’ and professors’ needs in mind.
Editions for the work Marketing
Hardcover
Book cover for 9780073049021 Book cover for 9780077729028 Book cover for 9780078028830 Book cover for 9780078029004 Book cover for 9781259301742
 
With Dhruv Grewal | 5 psc edition from McGraw-Hill (February 6, 2015)
9781259301742 | details & prices | List price $115.00
This edition also contains Marketing
The price comparison is for this edition
With Levy, Grewal | 5th edition from Irwin Professional Pub (January 26, 2015)
9780077729028 | details & prices | 679 pages | 8.50 × 10.75 × 1.00 in. | 3.43 lbs | List price $248.15
This edition also contains Marketing
About: NOTE: Access code is NOT INCLUDEDGrewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value.
With Dhruv Grewal | 4 psc edition from McGraw-Hill (May 20, 2013)
9780078097676 | details & prices | List price $115.00
This edition also contains Marketing
With Dhruv Grewal | 4th edition from Irwin Professional Pub (January 3, 2013)
9780078029004 | details & prices | 648 pages | 8.50 × 11.00 × 1.25 in. | 4.00 lbs | List price $260.95
This edition also contains Marketing
About: Grewal/Levy was designed for today’s changing student population.
With Dhruv Grewal | 3 edition from Irwin Professional Pub (January 4, 2011)
9780078028830 | details & prices | 673 pages | 9.00 × 11.50 × 1.25 in. | 3.75 lbs | List price $226.85
This edition also contains Marketing
About: Grewal/Levy was designed for today’s changing student population.
from Irwin Professional Pub (February 20, 2007)
9780073049021 | details & prices | 536 pages | 8.75 × 10.25 × 1.00 in. | 3.00 lbs | List price $195.65
About: Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings.
Paperback
Book cover for 9780077451004 Book cover for 9780077561093 Book cover for 9781259304934
 
With Levy, Grewal | 5 unbnd edition from Irwin Professional Pub (January 22, 2015)
9781259304934 | details & prices | 679 pages | 8.25 × 10.50 × 0.75 in. | 2.85 lbs | List price $186.40
This edition also contains Marketing
About: Grewal/Levy Marketing was designed for today’s changing student population.
With Dhruv Grewal | 4 unbnd edition from Irwin Professional Pub (January 16, 2013)
9780077561093 | details & prices | 648 pages | 8.50 × 11.00 × 1.25 in. | 3.40 lbs | List price $239.30
This edition also contains Marketing
About: This full featured text is provided as an option to the price sensitive student.
With Dhruv Grewal | 3 unbnd edition from Irwin Professional Pub (January 7, 2011)
9780077451004 | details & prices | 673 pages | 8.25 × 10.50 × 1.00 in. | 3.10 lbs | List price $161.90
This edition also contains Marketing
About: Grewal/Levy was designed for today’s changing student population.
With Dhruv Grewal | 2 unbnd edition from Irwin Professional Pub (July 9, 2009)
9780077342340 | details & prices | 683 pages | 8.50 × 10.75 × 1.00 in. | 3.25 lbs | List price $101.55
This edition also contains Marketing

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