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Essentials of Marketing Management
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Bibliographic Detail
Publisher Irwin Professional Pub
Publication date July 29, 2011
Pages 371
Binding Paperback
Edition Updated
Book category Adult Non-Fiction
ISBN-13 9780077558598
ISBN-10 0077558596
Dimensions 0.75 by 8.50 by 10.75 in.
Weight 2.40 lbs.
Availability§ Out of Print
Original list price $253.50
§As reported by publisher
Summaries and Reviews
Editions
Paperback
Book cover for 9780077405403 Book cover for 9780078028786
 
from McGraw-Hill Education (February 1, 2014)
9781259094989 | details & prices | List price $75.65
The price comparison is for this edition
Updated edition from Irwin Professional Pub (July 29, 2011)
9780077558598 | details & prices | 371 pages | 8.50 × 10.75 × 0.75 in. | 2.40 lbs | List price $253.50
from McGraw-Hill Education (September 1, 2010)
9780071082020 | details & prices | 416 pages | List price $82.05
Unbnd edition from Irwin Professional Pub (May 26, 2010)
9780077405403 | details & prices | 371 pages | 8.50 × 11.25 × 1.00 in. | 2.10 lbs | List price $188.90
About: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.
1 edition from Irwin Professional Pub (January 16, 2010)
9780078028786 | details & prices | 371 pages | 8.50 × 11.00 × 0.75 in. | 2.10 lbs | List price $218.35
About: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.

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