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Essentials of Marketing Management
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Bibliographic Detail
Publisher Irwin Professional Pub
Publication date May 26, 2010
Pages 371
Binding Paperback
Edition Unbnd
Book category Adult Non-Fiction
ISBN-13 9780077405403
ISBN-10 0077405404
Dimensions 1 by 8.50 by 11.25 in.
Weight 2.10 lbs.
Availability§ Out of Print
Original list price $188.90
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance― marketing management― is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.

Editions
Paperback
Book cover for 9780077405403 Book cover for 9780078028786
 
from McGraw-Hill Education (February 1, 2014)
9781259094989 | details & prices | List price $75.65
Updated edition from Irwin Professional Pub (July 29, 2011)
9780077558598 | details & prices | 371 pages | 8.50 × 10.75 × 0.75 in. | 2.40 lbs | List price $253.50
from McGraw-Hill Education (September 1, 2010)
9780071082020 | details & prices | 416 pages | List price $82.05
The price comparison is for this edition
Unbnd edition from Irwin Professional Pub (May 26, 2010)
9780077405403 | details & prices | 371 pages | 8.50 × 11.25 × 1.00 in. | 2.10 lbs | List price $188.90
About: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.
1 edition from Irwin Professional Pub (January 16, 2010)
9780078028786 | details & prices | 371 pages | 8.50 × 11.00 × 0.75 in. | 2.10 lbs | List price $218.35
About: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.

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