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International Marketing
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Bibliographic Detail
Publisher Irwin Professional Pub
Publication date September 24, 2010
Pages 622
Binding Hardcover
Edition 15
Book category Adult Non-Fiction
ISBN-13 9780073529943
ISBN-10 007352994X
Dimensions 1 by 8.50 by 11 in.
Weight 3.50 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $256.70
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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Hardcover
Book cover for 9780073529943
 
The price comparison is for this edition
With John L. Graham, Mary C. Gilly | 15 edition from Irwin Professional Pub (September 24, 2010)
9780073529943 | details & prices | 622 pages | 8.50 × 11.00 × 1.00 in. | 3.50 lbs | List price $256.70
About: Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.

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