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Business Marketing: Connecting Strategy, Relationships, and Learning
By
John F. Tanner and
F. Robert Dwyer
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Irwin Professional Pub
Publication date
January 1, 2008
Pages
678
Binding
Hardcover
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9780073529905
ISBN-10
0073529907
Dimensions
1.25 by 8.25 by 10 in.
Weight
3.15 lbs.
Availability§
Out of Print
Original list price
$246.75
§As reported by publisher
Amazon.com says people who bought this book also bought:
Essentials of Strategic Management | Quantitative Methods for Business | Marketing Management | Organizational Theory, Design, and Change | My Personal Financial Planner | Consumer Behavior | Interpersonal Conflict | Global Business Today | Consumer Behavior
Essentials of Strategic Management | Quantitative Methods for Business | Marketing Management | Organizational Theory, Design, and Change | My Personal Financial Planner | Consumer Behavior | Interpersonal Conflict | Global Business Today | Consumer Behavior
Summaries and Reviews
Amazon.com description: Product Description: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Editions
Hardcover
The price comparison is for this edition
With John F. Tanner |
4th edition from Irwin Professional Pub (January 1, 2008)
9780073529905 | details & prices | 678 pages | 8.25 × 10.00 × 1.25 in. | 3.15 lbs | List price $246.75
About: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing.
About: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing.
With John F. Tanner |
3 edition from Irwin Professional Pub (January 21, 2005)
9780072865783 | details & prices | 683 pages | 8.25 × 10.00 × 1.25 in. | 3.25 lbs | List price $241.80
With John F. Tanner |
2 sub edition from Irwin Professional Pub (July 1, 2001)
9780072410631 | details & prices | 705 pages | 8.00 × 10.00 × 1.25 in. | 3.25 lbs | List price $157.30
With John F. Tanner, Jr., Jo Nesbo, Don Bartlett (other contributor) |
from Richard d Irwin (September 1, 1998)
9780256221336 | details & prices | 670 pages | 8.00 × 10.50 × 1.25 in. | 3.20 lbs | List price $103.35
This edition also contains The Leopard
This edition also contains The Leopard
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