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Public Relations: The Profession and the Practice
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Bibliographic Detail
Publisher
McGraw-Hill Humanities Social
Publication date
June 15, 2011
Pages
372
Binding
Paperback
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9780073512051
ISBN-10
0073512052
Dimensions
0.50 by 8 by 9.75 in.
Weight
1.70 lbs.
Original list price
$254.55
Amazon.com says people who bought this book also bought:
Media Literacy | Answers for Modern Communicators | Communication in Everyday Life: A Survey of Communication | Public Relations Cases | Introducing Communication Research | Integrated Advertising, Promotion, and Marketing Communications | How Good People Make Tough Choices
Media Literacy | Answers for Modern Communicators | Communication in Everyday Life: A Survey of Communication | Public Relations Cases | Introducing Communication Research | Integrated Advertising, Promotion, and Marketing Communications | How Good People Make Tough Choices
Summaries and Reviews
Amazon.com description: Product Description: Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
Editions
Paperback
from McGraw-Hill Education (March 1, 2015)
9781259094958 | details & prices | List price $84.95
The price comparison is for this edition
4th edition from McGraw-Hill Humanities Social (June 15, 2011)
9780073512051 | details & prices | 372 pages | 8.00 × 9.75 × 0.50 in. | 1.70 lbs | List price $254.55
About: Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses.
About: Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses.
from McGraw-Hill Education (September 28, 2009)
9780071288880 | details & prices | List price $78.90
About: Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses.
About: Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses.
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