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Advertising and Promotion: An Integrated Marketing Communications Perspective
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Bibliographic Detail
Publisher Irwin Professional Pub
Publication date January 25, 2011
Pages 828
Binding Hardcover
Edition 9
Book category Adult Non-Fiction
ISBN-13 9780073404868
ISBN-10 0073404861
Dimensions 1.25 by 8.50 by 10.75 in.
Weight 4.30 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $314.90
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Editions
Hardcover
Book cover for 9780071214384 Book cover for 9780072508826 Book cover for 9780072536768 Book cover for 9780073255965 Book cover for 9780073381091 Book cover for 9780073404868 Book cover for 9780078028977 Book cover for 9780256218992
 
With Michael A. Belch | 10th edition from Irwin Professional Pub (January 16, 2014)
9780078028977 | details & prices | 842 pages | 8.50 × 11.00 × 1.25 in. | 4.05 lbs | List price $318.80
About: In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion.
With Michael A. Belch | 9 pck har/ edition from Irwin Professional Pub (May 2, 2011)
9780077499853 | details & prices | 828 pages | 8.25 × 10.75 × 1.00 in. | 4.40 lbs | List price $311.35
The price comparison is for this edition
With Michael A. Belch | 9 edition from Irwin Professional Pub (January 25, 2011)
9780073404868 | details & prices | 828 pages | 8.50 × 10.75 × 1.25 in. | 4.30 lbs | List price $314.90
About: Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC.
With Michael A. Belch (other contributor) | 8 edition from Irwin Professional Pub (July 4, 2008)
9780073381091 | details & prices | 838 pages | 8.75 × 11.00 × 1.25 in. | 4.40 lbs | List price $219.75
About: Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC.
With Michael A. Belch | 7 pck edition from Irwin Professional Pub (May 26, 2006)
9780073255965 | details & prices | 820 pages | 9.00 × 11.25 × 1.50 in. | 4.35 lbs | List price $194.20
About: Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market.
With Michael A. Belch | 6 pck edition from Irwin Professional Pub (January 30, 2004)
9780073049724 | details & prices | 8.50 × 10.75 × 1.25 in. | 4.60 lbs | List price $169.00
With Michael A. Belch | 6 pck edition from Irwin Professional Pub (June 1, 2003)
9780072866148 | details & prices | 864 pages | 8.75 × 11.25 × 1.25 in. | 4.40 lbs | List price $136.70
With P. Monckeberg | 6th edition from McGraw-Hill (April 1, 2003)
9780072536768 | details & prices | List price $55.01
This edition also contains Pascualina 2005 Polish
About: The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies.
6 edition from McGraw-Hill (April 1, 2003)
9780071214384 | details & prices | 67 pages | List price $22.01
About: New
5 pck edition from Irwin Professional Pub (May 1, 2001)
9780072508826 | details & prices | 8.75 × 11.00 × 1.25 in. | 4.60 lbs | List price $136.70
About: The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies.
With Michael A. Belch | 5 pck edition from McGraw-Hill College (September 1, 2000)
9780074063156 | details & prices | 9.00 × 11.25 × 1.50 in. | 5.20 lbs | List price $115.95
With Russell D. Earnest, Corinne P. Earnest, Michael A. Belch | 5th edition from Irwin Professional Pub (August 1, 2000)
9780072314458 | details & prices | 19 pages | 8.50 × 10.75 × 1.25 in. | 4.60 lbs | List price $107.95
This edition also contains To the Latest Posterity: Pennsylvania-German Family Registers in the Fraktur Tradition
With Joshua Pincus, Michael A. Belch | 4th edition from Richard d Irwin (July 1, 1999)
9780075617037 | details & prices | 9.00 × 11.50 × 1.50 in. | 4.75 lbs | List price $100.85
With George E. Introduction to Advertising and Promotion Belch, Charles Adlard (other contributor), Michael A. Belch, Keith Giffen | 4th edition from Richard d Irwin (November 1, 1997)
9780256218992 | details & prices | 762 pages | 9.25 × 11.25 × 1.25 in. | 4.10 lbs | List price $102.25
This edition also contains Mars Attacks Classics 1
About: This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century.
Paperback
Book cover for 9780077512613
 
With Michael A. Belch | 10 unbnd edition from Irwin Professional Pub (January 22, 2014)
9780077512613 | details & prices | 842 pages | 8.25 × 10.75 × 1.25 in. | 3.30 lbs | List price $239.30
About: This full featured text is provided as an option to the price sensitive student.
With Michael A. Belch | 9 unbnd edition from Irwin Professional Pub (January 25, 2011)
9780077427962 | details & prices | 8.25 × 10.50 × 1.00 in. | 3.75 lbs | List price $236.80

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