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Bibliographic Detail
Publisher
Irwin Professional Pub
Publication date
November 25, 2009
Pages
398
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780073404820
ISBN-10
0073404829
Dimensions
0.50 by 8 by 9.75 in.
Weight
1.60 lbs.
Availability§
Out of Print
Original list price
$248.15
§As reported by publisher
Amazon.com says people who bought this book also bought:
Global Marketing Management | Kleppner's Advertising Procedure | Marketing to the New Majority | E-Marketing | Crafting and Executing Strategy | Financial & Managerial Accounting | International Business | Strategic Marketing Problems | Operations Management
Global Marketing Management | Kleppner's Advertising Procedure | Marketing to the New Majority | E-Marketing | Crafting and Executing Strategy | Financial & Managerial Accounting | International Business | Strategic Marketing Problems | Operations Management
Summaries and Reviews
Amazon.com description: Product Description: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Editions
Paperback
The price comparison is for this edition
2 edition from Irwin Professional Pub (November 25, 2009)
9780073404820 | details & prices | 398 pages | 8.00 × 9.75 × 0.50 in. | 1.60 lbs | List price $248.15
About: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.
About: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.
from Irwin Professional Pub (July 13, 2007)
9780073381022 | details & prices | 382 pages | 8.00 × 9.75 × 0.75 in. | 1.55 lbs | List price $153.40
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