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Corporate Communication
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Bibliographic Detail
Publisher McGraw-Hill College
Publication date October 1, 2015
Pages 312
Binding Paperback
Edition 7
Book category Adult Non-Fiction
ISBN-13 9780073403274
ISBN-10 007340327X
Dimensions 0.50 by 7.75 by 9.25 in.
Weight 1.10 lbs.
Original list price $173.25
Summaries and Reviews
Amazon.com description: Product Description:

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 



Editions
Paperback
Book cover for 9780073403175 Book cover for 9780073403274
 
The price comparison is for this edition
7 edition from McGraw-Hill College (October 1, 2015)
9780073403274 | details & prices | 312 pages | 7.75 × 9.25 × 0.50 in. | 1.10 lbs | List price $173.25
About: Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.
6 edition from Irwin Professional Pub (September 4, 2012)
9780073403175 | details & prices | 307 pages | 7.25 × 9.00 × 0.75 in. | 1.10 lbs | List price $163.30
About: Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition.

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