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Corporate Communication
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Bibliographic Detail
Publisher Irwin Professional Pub
Publication date September 4, 2012
Pages 307
Binding Paperback
Edition 6
Book category Adult Non-Fiction
ISBN-13 9780073403175
ISBN-10 0073403172
Dimensions 0.75 by 7.25 by 9 in.
Weight 1.10 lbs.
Original list price $163.30
Summaries and Reviews
Amazon.com description: Product Description: Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Editions
Paperback
Book cover for 9780073403175 Book cover for 9780073403274
 
7 edition from McGraw-Hill College (October 1, 2015)
9780073403274 | details & prices | 312 pages | 7.75 × 9.25 × 0.50 in. | 1.10 lbs | List price $173.25
About: Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.
The price comparison is for this edition
6 edition from Irwin Professional Pub (September 4, 2012)
9780073403175 | details & prices | 307 pages | 7.25 × 9.00 × 0.75 in. | 1.10 lbs | List price $163.30
About: Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition.

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