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Bibliographic Detail
Publisher
Irwin Professional Pub
Publication date
May 23, 2008
Pages
736
Binding
Hardcover
Edition
5th
Book category
Adult Non-Fiction
ISBN-13
9780073380933
ISBN-10
0073380938
Dimensions
1.50 by 8.50 by 10.50 in.
Weight
3.34 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$251.35
§As reported by publisher
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
With Dwayne D. Gremler |
5th edition from Irwin Professional Pub (May 23, 2008)
9780073380933 | details & prices | 736 pages | 8.50 × 10.50 × 1.50 in. | 3.34 lbs | List price $251.35
With Jan Greenberg |
from McGraw-Hill College (January 1, 1996)
9780070782501 | details & prices | 700 pages | 7.50 × 9.50 × 1.50 in. | 2.55 lbs | List price $106.70
This edition also contains Action Jackson
This edition also contains Action Jackson
Paperback
from McGraw-Hill (July 1, 2002)
9780071148818 | details & prices | List price $35.15
About: This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services.
About: This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services.
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