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Relationship Selling and Sales Management
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Bibliographic Detail
Publisher McGraw-Hill College
Publication date January 30, 2004
Binding Hardcover
Edition Bk&cd-rom
Book category Adult Non-Fiction
ISBN-13 9780072983173
ISBN-10 0072983175
Dimensions 0.75 by 8 by 10 in.
Weight 2.45 lbs.
Original list price $130.65
Summaries and Reviews
Amazon.com description: Product Description: "Relationship Selling and Sales Management, 1/e" by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70 per cent) with Leadership and Sales Management (30 per cent). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker's "Sales Force Management" text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.

Editions
Hardcover
Book cover for 9780072892963 Book cover for 9780072983173 Book cover for 9780073203164
 
Hardcover with CD edition from Irwin Professional Pub (April 18, 2008)
9780073203164 | details & prices | 8.25 × 10.00 × 0.75 in. | 2.50 lbs | List price $169.70
About: Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%).
With McGraw-Hill, Irwin | from McGraw-Hill (July 1, 2004)
9780072892963 | details & prices | List price $112.50
About: If applicable, online access, codes or supplements are not guaranteed to be included or work.
The price comparison is for this edition
Bk&cd-rom edition from McGraw-Hill College (January 30, 2004)
9780072983173 | details & prices | 8.00 × 10.00 × 0.75 in. | 2.45 lbs | List price $130.65
About: "Relationship Selling and Sales Management, 1/e" by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70 per cent) with Leadership and Sales Management (30 per cent).
Paperback
1 edition from Academic Internet Pub Inc (October 31, 2006)
9781428811072 | details & prices | 151 pages | 8.00 × 10.50 × 0.50 in. | 0.80 lbs | List price $29.95

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