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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
Irwin Professional Pub
Publication date
February 1, 2004
Binding
Paperback
Edition
5 sub
Book category
Adult Non-Fiction
ISBN-13
9780072863703
ISBN-10
0072863706
Dimensions
0.75 by 8.25 by 10 in.
Weight
2.06 lbs.
Availability§
Out of Print
Original list price
$165.10
§As reported by publisher
Amazon.com says people who bought this book also bought:
A Guide to Everyday Economic Statistics | A Leader's Legacy | Building Lean Supply Chains With the Theory of Constraints | A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy | Strategy from the Outside In
A Guide to Everyday Economic Statistics | A Leader's Legacy | Building Lean Supply Chains With the Theory of Constraints | A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy | Strategy from the Outside In
Summaries and Reviews
Amazon.com description: Product Description: Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author teamâs rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
Editions
Paperback
The price comparison is for this edition
5 sub edition from Irwin Professional Pub (February 1, 2004)
9780072863703 | details & prices | 8.25 × 10.00 × 0.75 in. | 2.06 lbs | List price $165.10
About: Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
About: Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
Pap/cdr su edition from Irwin Professional Pub (June 1, 2001); titled "Marketing Management: A Strategic Decision-Making Approach"
9780072472950 | details & prices | 7.75 × 9.75 × 1.00 in. | 2.45 lbs | List price $133.85
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