search for books and compare prices
cover image
Imc With Powerweb: Using Advertising and Promotion to Build Brands
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher McGraw-Hill College
Publication date January 1, 2002
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780072501070
ISBN-10 0072501073
Dimensions 1.25 by 8.75 by 11 in.
Weight 4.25 lbs.
Availability§ Out of Print
Original list price $131.35
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This is an applied text with a strong brand message. Most texts on the market teach functions, but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).

Editions
Hardcover
Book cover for 9780072501070
 
The price comparison is for this edition
from McGraw-Hill College (January 1, 2002)
9780072501070 | details & prices | 8.75 × 11.00 × 1.25 in. | 4.25 lbs | List price $131.35
About: This is an applied text with a strong brand message.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.