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Imc With Powerweb: Using Advertising and Promotion to Build Brands
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Bibliographic Detail
Publisher McGraw-Hill College
Publication date January 1, 2002
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780072501070
ISBN-10 0072501073
Dimensions 1.25 by 8.75 by 11 in.
Weight 4.25 lbs.
Availability§ Out of Print
Original list price $131.35
§As reported by publisher
Summaries and Reviews description: Product Description: This is an applied text with a strong brand message. Most texts on the market teach functions, but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).

Book cover for 9780072501070
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from McGraw-Hill College (January 1, 2002)
9780072501070 | details & prices | 8.75 × 11.00 × 1.25 in. | 4.25 lbs | List price $131.35
About: This is an applied text with a strong brand message.

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