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Marketing Strategy: A Decision-Focused Approach
By
Orville C. Walker (editor)
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Jump down to see edition details for Marketing Strategy: A Decision-Focused Approach: Hardcover | Paperback
Jump down to see edition details for John F. Kennedy: Hardcover | Paperback | Library
Jump down to see edition details for John F. Kennedy: Hardcover | Paperback | Library
Bibliographic Detail
Publisher
McGraw-Hill
Publication date
April 1, 2002
Binding
Hardcover
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9780072466706
ISBN-10
0072466707
Original list price
$55.01
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Editions
Editions for the work Marketing Strategy: A Decision-Focused Approach
Hardcover
The price comparison is for this edition
With Catherine Corley Anderson |
4th edition from McGraw-Hill (April 1, 2002)
9780072466706 | details & prices | List price $55.01
This edition also contains John F. Kennedy
About: It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships.
This edition also contains John F. Kennedy
About: It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships.
4th edition from McGraw-Hill (April 1, 2002)
9780071151177 | details & prices | 365 pages | List price $4.70
Paperback
With Harper W. Boyd (other contributor), John W. Mullins (other contributor) |
5th edition from Irwin Professional Pub (February 24, 2005)
9780072961904 | details & prices | 346 pages | 7.75 × 9.75 × 0.75 in. | 1.40 lbs | List price $160.15
With Carol H. Behrman |
4th cd-rom edition from McGraw-Hill (June 1, 2003)
9780072466713 | details & prices | 365 pages | List price $55.01
This edition also contains Thomas Jefferson
This edition also contains Thomas Jefferson
With Harper W. Boyd, John W. Mullins |
4 pap/cdr edition from Richard d Irwin (June 1, 2002)
9780072553932 | details & prices | 384 pages | 7.75 × 9.75 × 0.50 in. | 1.55 lbs | List price $101.20
About: Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book.
About: Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book.
Editions for the work John F. Kennedy
Hardcover
The price comparison is for this edition
With Catherine Corley Anderson, Orville C. Walker (other contributor) |
4th edition from McGraw-Hill (April 1, 2002); titled "Marketing Strategy: A Decision-Focused Approach"
9780072466706 | details & prices | List price $55.01
This edition also contains Marketing Strategy: A Decision-Focused Approach
About: It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships.
This edition also contains Marketing Strategy: A Decision-Focused Approach
About: It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships.
Paperback
With Catherine Corley Anderson |
from Lernerclassroom (January 1, 2006)
9780822557425 | details & prices | 112 pages | 6.00 × 8.50 × 0.50 in. | 0.50 lbs | List price $9.95
About: Describes the vibrant and witty thirty-fifth president of the United States.
About: Describes the vibrant and witty thirty-fifth president of the United States.
Library
from Lerner Pub Group (September 1, 2005)
9780822526438 | details & prices | 112 pages | 6.00 × 8.50 × 0.50 in. | Rec. grade levels 7-9 | 0.75 lbs | List price $27.93
About: Describes the life and accomplishments of the first Roman Catholic president, including his handling of the Cuban Missile Crisis, his support of civil rights, and the establishment of the Peace Corps.
About: Describes the life and accomplishments of the first Roman Catholic president, including his handling of the Cuban Missile Crisis, his support of civil rights, and the establishment of the Peace Corps.
from Lerner Pub Group (April 1, 2004)
9780822508120 | details & prices | 112 pages | 6.50 × 9.00 × 0.58 in. | Rec. grade levels 4-6 | 0.70 lbs | List price $29.27
About: A biography of the dynamic leader who served as the thirty-fifth president of the United States until his assassination in 1963.
About: A biography of the dynamic leader who served as the thirty-fifth president of the United States until his assassination in 1963.
from Lerner Pub Group (March 1, 1991)
9780822549048 | details & prices | 6.50 × 9.00 × 0.75 in. | Rec. grade levels 4-6 | 0.95 lbs | List price $22.95
About: Describes the vibrant and witty thirty-fifth president of the United States
About: Describes the vibrant and witty thirty-fifth president of the United States
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