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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
By Allen Blue (foreword by) and Robbie Kellman Baxter
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Jump down to see edition details for: Hardcover | CD/Spoken Word
Bibliographic Detail
Publisher McGraw-Hill
Publication date March 17, 2015
Pages 255
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780071839327
ISBN-10 0071839321
Dimensions 1 by 6 by 9.25 in.
Weight 1.06 lbs.
Original list price $28.00
Summaries and Reviews
Amazon.com description: Product Description:

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:

  • Turn digital subscriptions into forever sales
  • Build an online community your customers will love
  • Develop new loyalty programs that really pay off
  • Transform freemium users into superusers
  • Create a self-generating revenue stream
  • Keep memberships and profits growing for years to come

Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.

You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.

Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.

When you join forces with your customers, membership has its rewards―for you, your company, and your continued success.



Editions
Hardcover
Book cover for 9780071839327
 
The price comparison is for this edition
from McGraw-Hill (March 17, 2015)
9780071839327 | details & prices | 255 pages | 6.00 × 9.25 × 1.00 in. | 1.06 lbs | List price $28.00
About: In today’s business world, it takes more than a website to stay competitive.
CD/Spoken Word
Book cover for 9781522642367
 
With Tom Pile (other contributor) | Mp3 una edition from Audible Studios on Brilliance audio (July 12, 2016)
9781522642367 | details & prices | List price $9.99
About: Find Your Super Users, Master the Forever Transaction, and Build Recurring RevenueIf you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

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