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Buy Me!: New Ways to Get Customers to Choose Your Products and Ignore the Rest
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Jump down to see edition details for: Hardcover | Cassette/Spoken Word
Bibliographic Detail
Publisher McGraw-Hill
Publication date December 11, 2009
Pages 239
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780071667838
ISBN-10 0071667830
Dimensions 1 by 6 by 9 in.
Weight 1.15 lbs.
Original list price $35.00
Summaries and Reviews
Amazon.com description: Product Description:

18 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by

  • Adding new, must-have features through dramatic upgrades
  • Providing extra services to add value
  • Building upon a strong reputation and impressive brand heritage
  • Reevaluating every product to make your company lean and mean as possible

Cohen explains how to use these techniques to create a can’t-lose business strategy-―helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.



Editions
Hardcover
Book cover for 9780071667838
 
The price comparison is for this edition
from McGraw-Hill (December 11, 2009)
9780071667838 | details & prices | 239 pages | 6.00 × 9.00 × 1.00 in. | 1.15 lbs | List price $35.00
About: 18 easy ways to ensure consumers choose your product over the competition’s The world of consumer business is always hit hardest during a recession.
Cassette/Spoken Word
Book cover for 9780140868906
 
With William Shakespeare | from Penguin/Highbridge (September 1, 1999); titled "Measure for Measure"
9780140868906 | details & prices | 4.25 × 7.00 × 0.75 in. | 0.35 lbs | List price $17.95
This edition also contains Measure for Measure

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