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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
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Bibliographic Detail
Publisher McGraw-Hill
Publication date December 17, 2007
Pages 249
Binding Hardcover
Edition 1
Book category Adult Non-Fiction
ISBN-13 9780071544375
ISBN-10 0071544372
Dimensions 1.25 by 6.25 by 9.50 in.
Weight 1.15 lbs.
Original list price $42.00
Summaries and Reviews
Summary
Draws on groundbreaking studies in brain science to identify seven methods that salespeople can apply to promote favorable customer responses, in a guide that explains scientific principles behind persuasive practices. 25,000 first printing.
Amazon.com description: Product Description:

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want

Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain’s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.

Activating one or more of the other person’s triggers will make you a master persuader in every aspect of your life. You’ll learn how to motivate a “Yes” response from clients, coworkers, employees, and entire organizations.

Just say “YES” to success.

"7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life."
--From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine



Editions
Hardcover
Book cover for 9780071544375
 
The price comparison is for this edition
1 edition from McGraw-Hill (December 17, 2007)
9780071544375 | details & prices | 249 pages | 6.25 × 9.50 × 1.25 in. | 1.15 lbs | List price $42.00
About: Draws on groundbreaking studies in brain science to identify seven methods that salespeople can apply to promote favorable customer responses, in a guide that explains scientific principles behind persuasive practices.
CD/Spoken Word
Book cover for 9781933309873
 
Abridged edition from Amer Media Intl - McGraw Hill audio (December 15, 2009)
9781933309873 | details & prices | List price $28.00
About: Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want.

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