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Imc, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
By
Schultz and
Don E. Schultz
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Bibliographic Detail
Publisher
McGraw-Hill
Publication date
October 1, 2003
Pages
320
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780071416627
ISBN-10
0071416625
Dimensions
1.25 by 6.50 by 9.50 in.
Weight
1.10 lbs.
Original list price
$53.00
Amazon.com says people who bought this book also bought:
Media: From Chaos to Clarity | Social Media | Learning SAS by Example | Brand Aid | Paid, Owned, Earned | Financial Intelligence | Data-Driven Marketing | Brand Real | Social Imc
Media: From Chaos to Clarity | Social Media | Learning SAS by Example | Brand Aid | Paid, Owned, Earned | Financial Intelligence | Data-Driven Marketing | Brand Real | Social Imc
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
from McGraw-Hill (October 1, 2003)
9780071416627 | details & prices | 320 pages | 6.50 × 9.50 × 1.25 in. | 1.10 lbs | List price $53.00
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