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THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIES
These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers.
A six-step program for hearing and understanding customers' needs, and then selling solutions instead of products.
About: To sell today, salespeople must add value, provide perspective, and show customers how a product will solve their specific needs.
About: Includes a closing process for setting pre-call objectives, making mid-call adjustments, and asking for the customer's business.
About: THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIES These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people.
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