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B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies | Winning B2B Marketing | The Complete Guide to B2B Marketing | Predictable Prospecting | The B2b Sales Blueprint | B2B Executive Playbook | How to Say It | The B2B Social Media Book | Maximizing Lead Generation
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
About: B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver.
This edition also contains How to Prepare for the Sat
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