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Ipa Management: Marketing
By J. Max Reiboldt and Kay Stanley
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Bibliographic Detail
Publisher McGraw-Hill
Publication date January 1, 1999
Pages 91
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780071343022
ISBN-10 0071343024
Dimensions 0.25 by 6.25 by 9 in.
Weight 0.35 lbs.
Original list price $35.00
Subjects
Group medical practice; Marketing.
Health Care Administration
Summaries and Reviews
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Amazon.com description: Product Description: Addresses the challenges independent practice associations face. Discusses how to assemble a marketing team, structure a marketing initiative, develop a marketing plan, and create promotional pieces. Trim size: 9 x 6 inches. Softcover.

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Paperback
Book cover for 9780071343022
 
The price comparison is for this edition
from McGraw-Hill (January 1, 1999)
9780071343022 | details & prices | 91 pages | 6.25 × 9.00 × 0.25 in. | 0.35 lbs | List price $35.00
About: Addresses the challenges independent practice associations face.

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